Beverage strategy built from the inside out
For Italian boutique wine producers seeking a solid, strategic presence in the UK on-trade.
How we workOver three decades on the buyer’s side. Now working alongside producers.
Does this sound familiar?
- You wrote to UK importers and the replies are still pending.
- At the fair the interest was there, then the follow-up went missing.
- You met distributors without reaching a lasting presence.
- You find it hard to explain why your wine belongs in a UK portfolio.
About
I spent over three decades in luxury hospitality, the last 14 years with one of the UK’s most iconic hotel groups, where I led wine and beverages across the group. I assessed producers, chose distributors, built wine lists and trained the floor teams.
In that role the question was always the same: why does this wine deserve a place on the list? The answer depended on the producer’s story, on how confidently the team would recommend it and on the commercial sense for that hotel at that moment.
That is where my method comes from. I know how a UK buyer decides and where a good wine stops before it reaches the list. I put that to work for a small number of Italian wineries, chosen with care.
Contact
It starts with a conversation, free of charge, to understand your situation and whether I can be useful.
Or email or call me