A path step by step

At no cost to you until signature: I understand, I verify, I explain, I prepare a programme and you decide.

Who I work with

  • Boutique or family-run Italian producers with a recognisable identity and credible quality.
  • Wineries absent from the UK, or present in a fragmented way.
  • Producers who want to understand the market before investing in trade fairs, samples, travel or distribution agreements.

Before signature

  1. 1

    First contact

    A conversation, free of charge, to understand your situation and whether I can be useful.

  2. 2

    Questionnaire

    A short questionnaire for you gives me the first elements to understand your business, your wines and your goals.

  3. 3

    First market reading

    You receive an introductory analysis of about four pages, built on your answers: first strengths and first open questions.

  4. 4

    Video call

    A meeting to listen to you, clarify the open points and gather missing information.

  5. 5

    Proposal

    You receive the working proposal with fees and a copy of the contract, in English and Italian, to read before deciding.

  6. 6

    Signature

    You send your company details, I prepare the final contract and, once it is signed, we start exploring your UK market directly on the ground.

After signature

Phase 1

Initial project

90 days

Roughly the first month is given to analysis: your information and commercial readiness, the market and competitors, the price along the whole supply chain, the most coherent channel.

The outcome is the strategy report, which you approve before any external contact.

In the following sixty days I introduce you to a first list of three or four potential partners, where suitable candidates exist, and coordinate meetings, tastings and samples. It closes with a final recommendation: priorities, risks and corrective actions.

Phase 2

Ongoing support

Engagement for the first year

I keep up the dialogue with the appointed partners, monitor progress against the strategy, refresh market research and support you at meetings, tastings and visits.

On request

Hourly project

Even for a few hours, for one month or for a single project: you decide when and how many hours you want me to give to your project in the UK market.

You receive a quote built on your requests.

What is needed from you

  • Complete, up-to-date information on wines, ex-cellar prices, availability and production capacity.
  • Willingness to discuss the portfolio’s weak points openly.
  • Basic resources for samples, materials and, when needed, travel.
  • Response times in step with those of the UK trade.

Who does what

ActivityMeYou
Analysis, positioning, pricingI analyse and recommendYou decide
Choice of partnersI research and propose a reasoned listYou choose whom to meet
First contact with the tradeI introduce you, stating my roleYou authorise every contact
Prices, exclusivity, orders, contractsI advise youYou negotiate and sign
Licences, duty, labelling, importationI flag the issues and refer you to specialistsThe decision is yours
Francesco Gabriele

Contact

It starts with a conversation, free of charge, to understand your situation and whether I can be useful.

Or email or call me

fgabriele@bevstrategist.co.uk +44 7561 514822